What's the most important screenshot best practice?

Leading with your strongest screenshot that clearly communicates your app's core value proposition in one glance.

Should I use text on my screenshots?

Yes. Captions significantly improve conversion. Keep them short (3-5 words) and benefit-focused.

Follow these proven best practices to create App Store screenshots that convert. Based on analysis of top-chart apps and ASO research.

Dark backgrounds with light text or vice versa. High contrast improves readability in all lighting conditions.

3-5 words per headline. Users scroll quickly: your message must be instant.

Use actual app screenshots, not mockups or illustrations. Authenticity builds trust.

Headline > Subtitle > App Screenshot. Users should read top-to-bottom naturally.

First screenshot should communicate your app's primary benefit in one glance.

Arrange screenshots to tell a story: from problem to solution to results.

Showcase features that differentiate your app from competitors.

Include ratings, user counts, awards, or testimonials to build credibility.

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