App Store Screenshot Guidelines Explained (2026)
Complete guide to Apple's App Store screenshot guidelines for 2026. Sizes, formats, content rules, and common rejection reasons.
App Store Screenshot Guidelines Explained (2026)
Apple's screenshot guidelines can be complex. Here's a clear, complete breakdown of everything you need to know to get your screenshots approved.
Technical Requirements
Apple's technical requirements for screenshots:
- •Format: PNG, JPEG, or video (H.264)
- •Color space: RGB (no CMYK)
- •DPI: 72
- •No transparency/alpha channel
- •Resolution: Device-specific (see our size guide)
- •Orientation: Portrait or landscape (must match device)
- •File size: Reasonable (under 5MB per screenshot)
Failing to meet technical requirements is the #1 reason for screenshot rejection.
Content Guidelines
Apple's content rules for screenshots:
- •Must show actual app content (not illustrations or mockups)
- •No device frames that don't match Apple devices
- •No pricing information
- •No Apple trademarks or logos
- •No competing platform references
- •No user-generated content without permission
- •No promotional text overlays (captions are allowed)
- •No status bar modifications
- •Must be appropriate for all audiences
Our tool ensures compliance by using accurate Apple device frames and allowing captions without promotional text violations.
Common Rejection Reasons
Wrong Resolution
Screenshots not matching required device sizes. Use our tool to auto-generate correct sizes.
Transparency in PNG
Apple rejects PNGs with alpha channel. Export as opaque PNG or JPEG.
Non-Apple Device Frames
Showing Android devices in App Store screenshots. Use iPhone/iPad frames only.
Promotional Text
Marketing language like "Download now!" or "50% off!" is not allowed in screenshots.
Create Guideline-Compliant Screenshots
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