Can I use custom fonts?

ASOShot supports multiple font families with various weights. You can also adjust size, letter spacing, shadow, and stroke for full typography control.

Where should I place captions?

Top caption placement is most common for the first 3 screenshots. You can also use bottom, side, or centered placement depending on your design.

Can I localize captions?

Yes. Captions can be translated to 20+ languages with per-locale editing for cultural adaptation.

App Screenshot Captions: Typography & Copy Guide

Write and design captions that convert. Full typography control: font family, size, weight, color, shadow, stroke, letter spacing, and background pills for app store screenshots.

Design Captions

Caption Typography Controls

Font Family & Weight

Choose from multiple font families and weights. Find the perfect typography for your app's personality.

Size & Letter Spacing

Fine-tune font size and letter spacing for maximum readability at all display sizes.

Shadow & Stroke

Add text shadows and strokes for legibility on any background color. Ensure captions pop on gradients and images.

Background Pills

Add rounded background pills behind captions for a modern, polished look that improves readability.

Writing Captions That Convert

Your caption text is the second most important element after the screenshot itself. Here's how to write captions that drive installs:

•Keep headlines to 3-5 words for maximum impact
•Lead with the benefit, not the feature: 'Track Every Workout' not 'Activity Logger'
•Use action verbs: Track, Discover, Connect, Organize, Create
•Be specific: 'Learn 30+ Languages' is better than 'Learn Languages'
•Add a subtitle for context: one short sentence expanding on the headline
•Test different caption texts with A/B testing in store listings
•Localize captions for every target market: direct translation rarely works
•Keep caption style consistent across all screenshots in the set

Caption Placement Options

Where you place your caption affects both readability and visual flow:

•Top caption: most common, appears above the device frame. Best for first 3 screenshots.
•Bottom caption: appears below the device. Good for later screenshots with more visual content.
•Side caption: appears beside the device. Works well for landscape or dual-frame layouts.
•Centered: caption overlays the screenshot. Best for bold, minimal designs.
•Mixed: use different placements across the set for visual variety while maintaining consistency.