App Preview Video Maker: Guide & Screenshot Companion

Use an app preview when motion explains the product better than still images. Verify current Apple specifications and create a screenshot set that complements rather than repeats the video.

App Preview Video Specs

App Store Video Specs

Create a 15–30 second H.264 or ProRes preview at an accepted resolution for the target display size. App previews must show the app experience.

Google Play Video Specs

30 seconds max, YouTube hosted, 1080p minimum. Landscape or portrait orientation.

Content Requirements

Show real app usage, no user-generated content, no pricing, no reviews, no app switching.

Companion Screenshots

Screenshots should match your video's visual style for a cohesive listing experience.

Video + Screenshots: Better Together

While app preview videos are powerful, screenshots remain essential:

  • •Not all users watch videos: screenshots are always visible
  • •Screenshots appear in search results; videos require a tap
  • •Some devices and regions don't show preview videos
  • •Screenshots can be localized more easily than videos

Best practice: Create a compelling preview video AND high-quality screenshots that share the same visual language. Use our free tool to design screenshots that complement your video content.

Ready-to-Use Templates

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Create Screenshots That Match Your Video

Use our free tool to design screenshots that complement your app preview video.

Create Companion Screenshots

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