App Preview Video Maker: Guide & Screenshot Companion
Use an app preview when motion explains the product better than still images. Verify current Apple specifications and create a screenshot set that complements rather than repeats the video.
App Preview Video Specs
App Store Video Specs
Create a 15–30 second H.264 or ProRes preview at an accepted resolution for the target display size. App previews must show the app experience.
Google Play Video Specs
30 seconds max, YouTube hosted, 1080p minimum. Landscape or portrait orientation.
Content Requirements
Show real app usage, no user-generated content, no pricing, no reviews, no app switching.
Companion Screenshots
Screenshots should match your video's visual style for a cohesive listing experience.
Video + Screenshots: Better Together
While app preview videos are powerful, screenshots remain essential:
- •Not all users watch videos: screenshots are always visible
- •Screenshots appear in search results; videos require a tap
- •Some devices and regions don't show preview videos
- •Screenshots can be localized more easily than videos
Best practice: Create a compelling preview video AND high-quality screenshots that share the same visual language. Use our free tool to design screenshots that complement your video content.
Ready-to-Use Templates
View allCreate Screenshots That Match Your Video
Use our free tool to design screenshots that complement your app preview video.
Create Companion Screenshots